Imprint Haus — New Homepage Layout Guide

BRAND POSITIONING

Tagline: What do you want to celebrate today?

Brand voice: Warm, inviting, upbeat but not childish. Speaks to the customer's moment — not about the brand.

HOMEPAGE LAYOUT

Header

• Logo: Imprint Haus (existing logo, brighter background)
• Nav: Shop by Occasion | New Arrivals | Best Sellers | About

Hero Section

Headline: What do you want to celebrate today?

Subheadline: From birthdays to barbecues, graduations to game day — if it's worth celebrating, we've got you covered.

CTA: Shop All Celebrations

Collection Grid — "Celebrate What Matters"

Link each card to the collection:

1. Celebrate America — Patriotic designs for every red, white & blue moment. America 250, Flag Day, 4th of July, and our 911 Flag collection. → /collections/celebrate-america
2. Celebrate Pets — Because they're family too. Bandanas, toys, mats, and gear for the good boys and girls in your life. → /collections/celebrate-pets
3. Celebrate Grads — Caps, gowns, and confetti. Honor the milestone with personalized gifts they'll actually keep. → /collections/celebrate-grads
4. Celebrate Family — Mom, Dad, anniversaries, reunions — the people who shaped you deserve something special. → /collections/celebrate-family
5. Celebrate Friends — Galentine's, Friendsgiving, or just because. Celebrate your chosen crew. → /collections/celebrate-friends
6. Celebrate Holidays — Every holiday, every season. Christmas, Halloween, Valentine's, St. Patrick's, and more — rolling out all year. → /collections/celebrate-holidays

Featured Section: 911 Flag Collection

Headline: We Will Never Forget

Copy: Our 911 Flag collection honors first responders and the everyday heroes who ran toward danger.

CTA: Shop the 911 Flag Collection → /collections/911-flag-collection

Featured Section: New Arrivals

Headline: Fresh Reasons to Celebrate

Copy: New designs dropping all year. Check back often — there's always something to celebrate.

Email Signup

Headline: Never Miss a Reason to Celebrate

Copy: Get first access to new collections, exclusive deals, and celebration inspiration straight to your inbox.

Footer

• Shop: All Collections | New Arrivals | Best Sellers
• Info: About Us | Shipping & Returns | Contact | FAQ
• Connect: Instagram | TikTok | Facebook | Pinterest
• Copyright: © 2026 Imprint Haus. All Rights Reserved.

NAVIGATION MENU — "Shop by Occasion"

Create a dropdown menu in Shopify Admin → Online Store → Navigation → Main Menu:

• Celebrate America → /collections/celebrate-america
• Celebrate Pets → /collections/celebrate-pets
• Celebrate Grads → /collections/celebrate-grads
• Celebrate Family → /collections/celebrate-family
• Celebrate Friends → /collections/celebrate-friends
• Celebrate Holidays → /collections/celebrate-holidays
• 911 Flag Collection → /collections/911-flag-collection
• School Reunion → /collections/school-reunion